"Line, shape, form and color are the letters, words and sentences of visual literacy."

Consumers buy brands they don’t buy labels. A strong brand identity helps manufacturers and retailers build brand loyalty, which leads to brand equity. A products package must reflect the quality of what’s inside to receive broad consumer acceptance. Understanding the subtle elements that communicate the “buy me” message is key; understanding the product, the needs of retailers, the competitive retail environment, and most importantly the purchasing psychology that will motivate a purchase.